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DHS BLUE CAMPAIGN

As Art Director for the DHS Blue Campaign, Jaimie managed a team of five designers responsible for executing all print and digital design requirements including brochures, posters, billboards, vehicle wraps, digital advertisements and displays, event graphics, social media graphics, training videos, PSAs, and much more. During her tenure with the Blue Campaign she produced live action and animated PSAs and educational videos, and created unique out-of-home campaigns that have been featured across the country and at major events including the Super Bowl. She also spearheaded the branding for Human Trafficking Prevention Month and Wear Blue Day, developing a new look and feel for each year’s observance in January.

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DHS If You See Something Say Something®

As Art Director for DHS’s If You See Something, Say Something® campaign, Jaimie oversaw development of print and digital designs across a variety of platforms that are regularly displayed at major events like the Super Bowl, Olympic trials, Indianapolis 500, World Cup, and in baseball stadiums and basketball arenas across the country. She produced animated and static graphics for social media, shuttle wraps, and booth designs across multiple events and mini campaigns, strategically advancing the campaign’s mission while boosting engagement and reinforcing core messaging.

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DOT FMSCA

Preventing Human Trafficking Campaign
Jaimie led the design and development of a new campaign effort within the CMV industry to prevent human trafficking. As part of the campaign, she developed the overall visual identity and implemented it into print and digital collateral to be displayed across the country in major markets.  

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Protect Your Move Campaign
Jaimie developed a new look and feel for the FMCSA 2020 Protect Your Move campaign. As part of the campaign, she designed print and digital advertisements that were displayed across the country in major markets.